A virtual fitting room is a technology that allows shoppers to virtually try on clothing items or beauty products without physically handling them. By utilizing augmented reality (AR) or artificial intelligence (AI) technology, the item is superimposed on live imaging of the customer, enabling them to assess the size, style, and fit of a potential purchase.
The global virtual fitting room market is projected to witness substantial growth, with its value expected to increase from $4.03 billion in 2022 to $14.87 billion by 2029, reflecting a compound annual growth rate of 13.44%.
This is achieved by overlaying the item onto a live video feed of the customer, either through smartphones or mirrors. Thus, shoppers can assess the size, style, and fit of an item before making a purchase.As shown below, this men's shirt can be customized according to the shopper's body type, our company has also developed this technology, and there are many men's shirts, such as Men's T-shirt.There are also many styles for consumers to choose from, such as the most classic Men's Outdoor Sportswear.We not only have men's shirts, but also women's versions Ladies T-shirt.
Most virtual fitting rooms utilize augmented reality to create a 360-degree 3D model of a person's body through webcam scanning. Alternatively, some virtual fitting rooms employ artificial intelligence, which also employs algorithms and machine learning to generate full-body 3D models based on the shopper's measurements taken by the camera.
AI or AR is used to create a 3D model, which is then combined with RFID technology. This allows the virtual fitting room to scan the products the shopper has taken. The scanned products are then overlaid on the 3D model using virtual reality technology. This enables the shopper to see how they look wearing the item without physically trying it on. This method provides an easy way to virtually try before buying. Many retailers are developing their own software for this purpose, such as Apple's ARKit for iOS applications. Additionally, Amazon has reportedly patented its own augmented reality mirror called "blended-reality" mirror.
Virtual fitting rooms eliminate the inconvenience of choosing the correct clothing size from the hanger, walking over to a physical changing room, and swapping their clothing. Instead, shoppers can simply walk over to a virtual mirror and quickly see what the clothing looks like on them without the need for changing.
