The integration of traditional culture and clothing is a topic that attracts deep thought. In today's era of globalization, the communication between different countries and regions is becoming more and more frequent, which also leads to the integration, collision and conflict of various cultural elements. Among them, traditional culture has an important and far-reaching influence on clothing.
First of all, traditional culture has a significant influence on clothing. Each country or region has its own unique and diverse traditional culture, including religious beliefs, values and historical background.
These factors will directly or indirectly affect people's choice of clothing style and aesthetic standards.
Second, there are significant clothing differences across the globe. On the one hand, many countries retain and promote their unique and ancient traditional costumes, and inherit them as a symbol of national identity and identity. On the other hand, more and more people begin to wear western clothes and advocate modern fashion trends.
However, in today's society, the collision of "East and West" has become the norm. With the rapid development of global trade and tourism, various foreign elements have entered the most basic and personal identity of our lives: clothing. "Crossover" design is on the rise, with "East and West" elements merging to create unique and creative fashion styles.
For example, in the Chinese market, you can find many clothes that combine traditional Chinese patterns and cutting techniques but are made of modern materials; At the same time, in the European and American markets can also find many Oriental elements into the design concept of the products produced last year.
However, it should be noted that due to historical background, religious beliefs and values, each country or region has a different attitude towards the changes brought about by "cross-border" design. In some cases, this change is seen as promoting cultural exchange and understanding; In other cases, it may be considered a violation of their own rights.
In the past two years, the national tide field has more and more influence on the market,online platforms have also opened the national tide shopping festival to stimulate consumption, and there are also a arge number of large IP bloggers who spread traditional culture have also joined in. Our common national tide often appears in Shoes and clothing, especially the pursuit of Hanfu by consumers in the new era in the past two years.
As long as there are elements of the national tide embedded in it, the market will not be too cold. The emergence of the national tide officially reflects the combination and continuation of Chinese brands and traditional culture.
Take this year for example, the New Year's new clothes can be said to be very eye-catching. The New Year red nature is indispensable, but many brands have chosen the national tide elements, a variety of "tiger" modeling embedded in it, but also have a better meaning of the text such as: peace and joy, everything goes well, wealth rolling in, and so on the hope of a year. These elements of clothing, in the New Year this time sales are very impressive. Whether online or offline, you can see the display of such clothes.
Some people say that this national wave of wind energy can not drive the development of local clothing brands. Naturally is sure can!
China's hot tide has given local brands a better advantage as well as existing, and many brands have broadened their product lines to push the Guocao series, positioning the Guocao as an important direction of product innovation and research and development. Just like Hongxing Erke and the museum also have a good cooperation, the country tide IP authorization and so on.
However, it is also important to note here that it is not that you will succeed if you have the elements of the national tide, and now the original is very important, and the blindly imitation is bound to be rejected by the market. And this is exactly the drawback of Chinese clothing brands, homogenization is too serious, too much imitation.
National tide is not a label that can be casually affixed, but something that needs to be done with effort, and only by paying can there be gains. Something for nothing, that's definitely not going to work.
In the development of the national tide brand, you not only have your own creative team, but also you have a quality control team to ensure product quality. Strict quality management system is very important for the development of an enterprise, but also the most important part of the brand market influence guarantee.
At the same time, the reason why national fashion clothing is favored is that on the one hand, the element creativity is pleasing, and on the other hand, it can stimulate the consumer group's sense of identity of traditional culture, giving the clothing a certain connotation, which is what everyone has been wanting but not getting.
